标题 | Fingerprints_man |
广告公司 | McCann Prague |
广告战役 | Fingerprints Portraits |
广告主 | Mastercard Europe |
品牌 | Mastercard |
首次发布日期 | 2019 / 4 |
行业领域 | 信用卡 |
广告口号 | Mastercard ID Check. Now you can use both Touch ID and Face ID for more security. |
剧情简介 | Mastercard, as an innovative technological company, wanted to raise awareness about its ID Check – the usage of best biometrics for safer payments. And by connecting the two most sophisticated ones - fingerprint and face recognition – we’ve created a series of portraits using only fingerprints. Around 1,050,000 fingerprints taped on canvas to create very realistic portraits; thus suggesting the very thin probability of matching such a complex security filter. We invited a renowned artist - Jan Petrov - to paint the portraits using only fingerprints and exhibit them in the prestigious SmetanaQ Gallery, at the Authentication & Biometry press conference. The audience witnessed live how the artist crafted such a portrait. We auction the resulted artwork, and people could buy it with face recognition payment. |
媒体类别 | 海报 |
President Creative Europe, Global ECD | Adrian Botan |
首席创意官 | Razvan Capanescu |
执行创意总监 | Roy Cohen |
Senior Creative | Hetu Negri |
Senior Creative | Juan Ignacio Peirano |
集团创意总监 | Klara Palmer |
美术指导 | Ondřej Kroupa |
美术指导 | Otakar Čihák |
文案 | Adam Roučka |
Painter | Jan Petrov |
Senior Account Manager | Ruta Buciunaite |
客户总监 | Radka Bušová |
客户经理 | Monika Semerádová |
Creative Excellence Manager Europe | Carmen Bistrian |
PR & Communications | Alice Reindlová |
DTP | Robert Benjamin Mulderer |
广告公司制片 | Kamila Tehranian |
广告公司制片 | Antonin Milata |
Movie Director | Ondřej Urbanec |