| 标题 | Limited Edition |
| 广告公司 | McCann New York |
| 广告战役 | Limited Edition |
| 广告主 | Gorilla Doctors |
| 品牌 | Gorilla Doctors |
| 首次发布日期 | 2018 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 哲学 | Idea: In a world full of mass produced ‘stuff’, something of limited edition is highly valued. However, with only 1004 Mountain Gorillas left in the wild, their value has been lost. By simply replacing ‘endangered’ with ‘limited edition’, we reframe the plight of the Mountain Gorilla. We collaborate with a world famous photographer, such as Annie Leibovitz, to take a powerful portrait of a Mountain Gorilla and sell it as a Limited Edition of 1004. We’ll launch the campaign with an art exhibition at a high profile gallery. To reach the world, the 1004 Limited Edition signed portraits will be auctioned off on the original auction site, eBay. The portraits will go to the highest bidders with 100% of the proceeds going to Gorilla Doctors. |
| 媒体类别 | 案例研究 |
| 美术指导 | Lucy Downs |
| 美术指导 | StrawberryFrog |
| Designer | Nick Crawford |
| Designer | Code Eight |