Vanessa Hannud
客户经理 at FCB Brasil
São Paulo, 巴西
标题Re-reborn
广告公司
广告战役 Re-reborn
广告主 Clube de Criação de SP
品牌 Clube de Criação
首次发布日期 2018
行业领域 广告公司
剧情简介 Technology and creativity evolve at a dizzying pace. So how to promote the Brazilian Creative Club Festival in a way that was truly new? With an idea that changes like the world: every second. An exclusive algorithm turned every aspect of the campaign into a mutating one: logo, tagline, colours and typography. The result was nine different live posters; each version of them could be seen only once, during a campaign that never repeated itself.
媒体类别 案例研究
Advertising Agency
Design Agency
Chief Creative Director
执行创意总监
创意总监
文案
文案
美术指导
美术指导
美术指导
制作公司
制作公司
导演
制作公司制片
广告公司制片
广告公司制片
广告公司制片
Creative technologist
Creative technologist
客户经理
客户经理
客户经理
客户经理
媒介总监
媒介总监
项目经理

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