标题 | Board 5 |
广告公司 | HeimatTBWA\ |
广告战役 | Feed Your Creativity |
广告主 | Art Directors Club Germany |
品牌 | Art Directors Club Germany |
首次发布日期 | 2018 |
行业领域 | 其他 |
哲学 | Focusing on ADC’s core again, the simple but strong motto “Feed your creativity” was developed, as the main message for the three communication phases “Junior competition”, “ADC competition” and “ADC Festival”. This motto offered the possibility to change ADC’s look into a very colorful and lighthearted identity, based on hand-drawn typography and playful illustrations that set the topic of inspiration into the context of food. Each dish was individually crafted and represented one of the competition categories like film, sound, photography or promotion. The target audience of the campaign were all ADC members, submitter (agencies, juniors, clients), exhibition visitors, marketers, press and politicians. |
媒体类别 | Packaging, Branding & Design |
Agency Account Manager | Anke Haverkamp |
首席创意官 | Guido Heffels |
首席创意官 | Matthias Storath |
Creative Director | Esra Gülmen |
文案 | Timo Fiebig |
文案 | Sebastian Stumpf |
Agency Producer | Charlotte Kühn |
Graphic Designer | Yasmin Soto |
Graphic Designer | Juliane Lang |
插图画家 | Esra Gülmen |
制作公司 | HeimatTBWA\ |
制作公司 | Hesse Studios GmbH, Berlin |
Producer | Alexander Vexler |
Editor | Marco Thau |
剪辑师 | Jan Lagowski |
剪辑师 | Jonas Schubert |
Agency Print Producer | Lisa Teichmann |
Agency Print Producer | Chris Gerlach |
Agency Production Manager | Carola Storto |
Agency Production Manager | Björn Schubert |
Music Supervisor | Uta Wittchen |
Sound Engineer | Stefan Kraatz |
Sound Engineer | Sebastian Ben |
Sound Engineer | Julian Maßmann |
Film/TV Studio Company | Studio Funk, Berlin |