| 标题 | Cleaning Range & Fruit & Veg |
| 广告公司 | St. Luke’s Communications |
| 广告战役 | Ocado Own Range |
| 广告主 | Ocado |
| 品牌 | Ocado |
| 首次发布日期 | 2021 / 9 |
| 行业领域 | 在线零售、网上商店 |
| 广告口号 | There's an Ocado Just for You |
| 剧情简介 | The TV ad shows an Ocado delivery van adapted into an amphibious vehicle, travelling along a canal and delivering window spray to a barge, with a voiceover saying: ‘Our cleaning essentials at a tidy price. Your home, shipshape’. The spot continues with a vegetable delivery ‘at pocket-friendly prices’ to a busy family, enabling them to cook their ‘house special’ meal. |
| 哲学 | Ocado, the world’s largest dedicated online grocery retailer and the fastest growing grocer in the UK, is launching a 360o campaign revealing a rebrand of the Ocado Own Range in a campaign to feature across TV, VOD, Digital, Social, OOH, Press and Radio from 17 September. Devised by creative agency St Luke’s, the campaign showcases new branding created in collaboration with Ocado and Jones Knowles Ritchie (JKR) - and brings to life the philosophy behind Ocado Own Range. Everyday products can improve everyday life, offering shoppers the brilliant quality they expect from Ocado, at prices they can afford every day. The above-the-line media planning and buying handled by Hearts & Science, is the first time Ocado has advertised its Own Range brand, launches on Emmerdale on ITV on Friday evening with the first of two 30” spots. The campaign will also include three 30” radio spots, press and OOH and will run for a total of eight weeks. The digital and data planning and execution is being handled by m/SIX and will serve to amplify Ocado’s Own Range message to new and existing customers utilising innovative data-driven strategies and bespoke audience segmentation across multiple channels and key partners including Facebook, Pinterest, Google and Teads. Both commercials finish with the line: ‘With our quality own range at great prices too, there’s an Ocado just for you.’ The headlines across the campaign playfully reinforce Ocado’s collaboration with its customers including: ‘Our frozen food – Your manic Monday”; “Our veggies – Your Sunday lunch trimmings”; “Our cleaning range – Your spotless Saturday” and “Our baking range – Your piece of cake”. |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Outsider |
| 剪辑公司 | Final Cut |
| 音效设计公司 | Jungle Studios |
| 广告经理 | Lisa McDowell |
| 广告经理 | Sarah Emerson |
| 广告经理 | Alicia Clarke |
| 广告经理 | Alex Locke |
| 首席创意官 | Alan Young |
| 创意合伙人 | Julian Vizard |
| 美术指导 | Joanne Boyle |
| 文案 | Matt Harvey |
| Chief Strategy Officer | Dan Hulse |
| Agency Planner | Tara Ellis |
| 广告公司制片 | Davina Hickson |
| Business Director | Emily Gill-Heginbotham |
| Senior Account Director | Olive Logue |
| Senior Account Director | Samantha Cowley |
| Senior Account Manager | Maisie LaCosta |
| 客户经理 | Hope Shooter |
| 客户主管 | Sam Everett |
| 导演 | Chris Balmond |
| 制片 | Steve Elgar |
| 剪辑师 | Suzy Kearney |
| 后期制作 | Nineteentwenty |
| 摄影指导 | Theo Garland |
| Producer & Project Manager | Georgie Moran |
| Photography & Retouching | Jonathan Kennedy |
| Food Stylist | Vicki Smallwood |
| Sound FX | 5A Studios |
| 设计师 | Tod Butler |
| 设计师 | Dan Forde |
| Motion & Animation | John Peter |
| Digital | Curious Productions |
| Social Media Agency | Tag |
| Media planning/buying | Hearts & Science, MMC |
| Digital Data Planning and Buying | m/SIX |