Nicolás Pérez
Associate Creative Director at Schafer Condon Carter
Chicago, 美国
标题Burger King's Virtual Homecoming
广告公司
广告战役 Burger King's Virtual Homecoming
广告主 Burger King
品牌 Burger King
首次发布日期 2020 / 8
行业领域 餐馆与快餐
广告口号 The first Burger King you can visit online, to win Whoppers in real life
剧情简介 During quarantine it’s nearly impossible to visit a Burger King in Chile, the current situation with the pandemic in the country has extended the lockdown for over four months and the commerce doesn't seem to reopen soon. With this in mind, Burger King Chile partnered with “Wena Los Cauro”, a group of chilean youtubers and video game modders who developed an exact replica of a Burger King inside a modded version of the classic GTA San Andreas, in order to invite BK’s fans, to have a virtual homecoming in the only Burger King restaurant you can visit with no risk at all while winning free Whoppers just for visiting.
哲学 The first Burger King you can visit online, to win Whoppers in real life
问题 During quarantine it’s nearly impossible to visit a Burger King in Chile, the current situation with the pandemic in the country has extended the lockdown for over four months and the commerce doesn't seem to reopen soon.
结果 With this in mind, Burger King Chile partnered with “Wena Los Cauro”, a group of chilean youtubers and video game modders who developed an exact replica of a Burger King inside a modded version of the classic GTA San Andreas, in order to invite BK’s fans, to have a virtual homecoming in the only Burger King restaurant you can visit with no risk at all while winning free Whoppers just for visiting.
媒体类别 游戏
长度
首席创意官
创意总监
美术指导
文案
客户总监
客户主管

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