| 标题 | UnOrange |
| 广告公司 | Leo Burnett Bucharest |
| 广告战役 | Scan Orange, win magenta |
| 广告主 | Telekom Romania |
| 品牌 | Telekom |
| 首次发布日期 | 2018 |
| 行业领域 | 电信服务 |
| 哲学 | Telekom uses music events to connect to millennials. But Untold, one of the biggest music festivals in Europe, is sponsored by Orange. To highjack the conversation, we offered free accommodation. We transformed the flagship store into a hotel. To promote it we created an app that detected any Orange ad and transformed it into a Telekom’s ad. We asked people to scan them using our app to win their accommodation. We introduced the app using a 360-communication mix TV, outdoor and banners, all placed next to Orange ads. +100.000 people used the app + Telekom ranked 2nd most popular Untold sponsor without even being an official sponsor! |
| 媒体类别 | Applications |
| 执行创意总监 | Ali Bati |
| 创意总监 | Alin Marghidanu |
| 美术指导 | Silvana Frinculescu |
| 文案 | Miruna Potop |
| Account Management | Mihai Lucanu |
| Account Management | Laura Moisa |
| Account Management | Maria Ilea |
| Client Director | Ruxandra Rau |
| Client Director | Stefania Rusu |
| Media Team | Ciprian Postelnicu |
| Managing Director | Diana Alexa |
| Managing Director | Victor Stroe |
| Senior Media Planner | Corina Bratu |
| 制作公司 | Studioset |
| 导演 | Florin Ivan |
| 摄影指导 | Dan Petru |
| 音乐 | Stefan Crisan |
| 广告公司制片 | Alexandru Zlavog |
| 后期制作 | Claudiu Trif |
| Digital Strategist | Maria Zvinca |
| Digital Creative Director | Andreea Mantescu |
| Additional Credit | Dan Frinculescu |