| 标题 | The Festival Bottle |
| 广告公司 | McCann Worldgroup Romania |
| 广告战役 | The Festival Bottle |
| 广告主 | Coca-Cola Company |
| 品牌 | 46664/Coca-Cola |
| 首次发布日期 | 2017 / 5 |
| 行业领域 | 软饮料，奎宁水 |
| 哲学 | Coca-Cola wants to constantly connect with their key audience – teens. What other way to do it than on their own ground: music festivals. We took one of the most iconic and collectable festival items – the access wristband – and integrated it on our packaging. We had dozen of designs on millions of bottles. Detach the wristband from the Coca-Cola Festival Bottle label. Scan it with your phone to see if it’s a winner. Wear it to enter the biggest festivals in Romania. |
| 媒体类别 | Packaging, Branding & Design |
| 长度 | |
| 更多信息 | Https://Cokefest.Ro/ |
| 执行创意总监 | Catalin Dobre |
| 创意总监 | Jonay Sosa |
| 创意总监 | Simona Suman |
| 美术指导 | Lia Bira |
| 美术指导 | María Carrillo López |
| 文案 | Jonay Sosa |
| 文案 | Simona Suman |
| 文案 | Alexandru Vasile |
| 设计师 | Vlad Hodor |
| Account Management | Amalia Jakab |
| Account Management | Madalina Patachia |
| Account Management | Andreea Sofrone |
| Account Management | Rocsana Marin |
| Client Team Director | Corina Rijnita |
| Client Team Director | Iuliana Nedelcu |
| Client Team Director | Miruna Smeureanu |
| Media Team | Dana Chitrusca |
| Media Team | Oana Grigore |
| Media Team | Sandina Crisiarcu |
| Media Team | Victor Croitoru |
| Media Team | Ramona Radu |
| Media Team | Andreea Gavrilescu |
| Media Team | Cristian Ene |
| Media Team | Liliana Coman |
| Media Team | Anca Popescu |
| Strategist | Dimitris Tsoutsos |
| PR Director | Lavinia Chican |
| PR Director | Mihaela Dumitrascu |
| PR Director | Maria Iordache |
| PR Director | Simona Ionesti |
| 制作公司 | Family Film Budapest |
| 导演 | MEETO |
| 摄影指导 | Radu Voinea |
| 音乐 | Hahaha Production |
| 广告公司制片 | Tiberiu Munteanu |
| 广告公司制片 | Alex Popa |
| Digital Creative Director | Ioana Enache |
| Digital Creative Director | Corina Ionita |
| Digital Creative Director | Alina Robu |