标题 | HALF FULL |
广告公司 | McCann Worldgroup Romania |
广告战役 | HALF FULL |
广告主 | Coca-Cola Company |
品牌 | 46664/Coca-Cola |
首次发布日期 | 2019 / 4 |
行业领域 | 软饮料,奎宁水 |
剧情简介 | In a country where negativity is being fueled 24/7, on all channels, Coca-Cola wanted to bring people together through positivity. If no media channel was reporting on positive news, we invented a new one. The Half Full bottle is the iconic bottle, filled literally from the half up. Each bottle displayed positive news, selected by a team of journalists and PR, hijacking the negative conversation with a positive point of view. The bottles were displayed and distributed through a multi-channel campaign, samplings and a Facebook chatbot that let people personalize them with their own positive news. |
媒体类别 | 户外广告 |
长度 | |
Agency | MRM//McCann |
制作公司 | UM Romania |
执行创意总监 | Catalin Dobre |
创意总监 | Simona Suman |
美术指导 | Corina Ionita |
文案 | Denisa Armasu |
文案 | Ioana Enache |
客户总监 | Amalia Jakab |
客户总监 | Madalina Patachia |
客户总监 | Andreea Sofrone |
客户总监 | Rocsana Marin |
客户总监 | Miruna Smeureanu |
客户总监 | Corina Rijnita |
客户总监 | Iuliana Nedelcu |
客户总监 | Andreea Cotet |
媒介总监 | Victor Croitoru |
媒介总监 | Sandina Crisiarcu |
媒介总监 | Dana Chitrusca |
媒介总监 | Oana Grigore |
媒介总监 | Mariana Ciobanu |
媒介总监 | Anca Popescu |
媒介总监 | Andreea Gavrilescu |
媒介总监 | Liliana Coman |
媒介总监 | Ramona Radu |
Planning Director | Andrei Florian |
PR Director | Lavinia Chican |
PR Director | Mihaela Dumitrascu |
PR Director | Maria Iordache |
PR Director | Andreea Bara |
广告公司制片 | Tiberiu Munteanu |
广告公司制片 | Alexandra Ionescu |
广告公司制片 | Alex Popa |
制作公司 | Colorbitor |