William Keo
美术指导 at Publicis Conseil
Paris, 法国
标题Mon Assiette, ma planète
广告公司
广告战役 Mon Assiette, ma planète
广告主 Groupe TF1
品牌 Ushuaia TV
Posted10月 2018
行业领域 电视、广播节目与电视台、电台
广告口号 Every week people throw away the equivalent of a full meal.
剧情简介 On the occasion of the national day against food waste on October 16th, Ushuaia TV has created its own anti-waste activist group acting in the capital city streets so that to make people aware of this general interest issue. Every week people throw away the equivalent of a full meal. This message was posted on more than 1000 trash cans in Paris. In addition to what has already been undertaken on the field, a video available on the channel social networks show activists in action on a bin. We have followed them until the end of their show and finally discovered that they converted the bin into a real "food market" using a neon light. In this way, the message refers to the amount of still edible food that we daily throw away. Our planet's future will also be determined by what is in our plates.
媒体类别 影视
长度
美术指导
摄影师

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