标题 | Leaves |
广告公司 | Change, an FCB alliance |
广告战役 | Protecting the land starts with the ocean |
广告主 | 1 OCEAN Foundation & UNESCO |
品牌 | 1 OCEAN Foundation |
首次发布日期 | 2023 / 6 |
行业领域 | 环境与生态问题 |
剧情简介 | More and more people are concerned about environmental issues, and protecting the Earth is becoming a worldwide concern. However, few people realise the importance of the ocean, which alone covers more than 70% of the earth's surface. The campaign highlights the richness of the ocean through the photographs of Alexis Rosenfeld and other explorers. At first glance, the chosen images could be land-based landscapes such as forests, deserts or flower fields. Yet, all of them were taken beneath the surface of the Ocean. By doing so, the campaign aims to raise awareness among viewers: by protecting the ocean, they are helping to save our entire planet. |
媒体类别 | 平面 |
文案 | Sophie Delaporte |
执行创意总监 | Damien Guiol |
执行创意总监 | Samy Benama |
美术指导 | Tristan Bourdon |