| 标题 | Canal & River Trust |
| 广告公司 | The Gate |
| 广告战役 | Canal & River Trust |
| 广告主 | Canal & River Trust |
| 品牌 | Canal & River Trust |
| 首次发布日期 | 2019 / 7 |
| 行业领域 | 政府与其他机构 |
| 哲学 | Canal & River Trust, the charity that looks after 2,000 miles of waterways, has launched a new campaign, created by The Gate London, to encourage people to recharge by their local canal or river. Research shows the more time people spend on and along the Trust’s canals and rivers, the happier and healthier they can feel. With concerns around mental and physical health across the UK, there’s never been a better time to take a break from the noisy, busy streets in towns and cities and get out onto the towpath, MSQ Partners’ The Gate London were tasked with creating the campaign and building awareness of the Trust amongst the eight & million people living close to a Canal & River Trust’s waterway in England and Wales. The campaign highlights the important role the Trust’s canals and rivers play in providing free-to-visit space that are, in most cases, just a short walk from people’s homes and offices. At the heart of the campaign is a character called Well-B, who acts as a visual proxy for wellbeing – a simple and endearing way of showing how we all feel inside when we need to recharge. In a 30 second TV spot, which first airs on Monday 15th July, we follow Well-B on a journey from the grey hustle and bustle of modern life, to the calm and tranquil oasis of a local canal. Throughout the journey, Well-B’s monitor provides a visual way of expressing wellbeing levels, whilst putting Canal & River Trust at the heart of the character and campaign. |
| 媒体类别 | 电视 |
| 长度 | |
| Head of Marketing | Nicky Wakeford |
| Marketing Manager | Claire Thomson |
| 执行创意总监 | Beri Cheetham |
| 创意团队 | Hugo Bone |
| 创意团队 | John Osborne |
| 创意团队 | Rickie Marsden |
| 创意团队 | Martyn Goh |
| 创意团队 | Claire Phillips |
| 广告公司制片 | Georgina Best |
| 客户总监 | Sam Dempsey |
| 战略企划 | Anna Hutson |
| 媒介企划 | Kelly Church |
| 媒介公司 | The Gate |
| 制作公司 | Fond Films |
| 制片 | Ray Allan |
| 导演 | Ben Craig |
| 剪辑公司 | Cut and Run London |
| 剪辑师 | Matt Prickett |
| 后期制作 | No. 8 |
| Post-production Producer | Tracey Gascoyne |
| Post-production Producer | Charlotte Shearsmith |
| Colorist | Duncan Russell |
| 音频后期制作 | No. 8 |