标题 | Samsung Doorways |
广告公司 | BBH |
广告战役 | Doorways |
广告主 | Samsung |
品牌 | Samsung |
首次发布日期 | 2018 / 8 |
行业领域 | 家用电器和视听产品 |
哲学 | Consumers use a Samsung device to enter a special Doorways display area. The Family Guy game is then overlaid on the location using AR. By mapping the physical space to the virtual Family Guy house, players can walk and look around as they would in real life. Their phones acts as a lens into the interior of the Griffin’s house containing Samsung’s Intelligent Home devices. The player will then receive a series of tasks in a story narrative featuring Family Guy’s main character Peter Griffin. These tasks show how connected devices can work together to make life easier and better. |
媒体类别 | 事件 |
首席创意官 | Ian Heartfield |
Chief Marketing Officer (CMO) | Adam Arnold |
创意总监 | Ross Mawdsley |
Interactive Design | Niek Van Wingerden |
UX Designer | Amy Andrews |
Strategy Director | Lilli English |
Managing Partner | Carly Avener |
Managing Partner | Joanne Liu |
Head of Entertainment | William Swann |
Business Leader | Claudia Wallace |
客户总监 | Natalie Barry |
客户主管 | Kate Sotheran |
制片 | Susan Liu |
制片 | Melissa Thompson |
Assistant Producer | Shail Mehta |
Digital Production Company | Media.Monks |