Yves Saint Laurent - "Freedom Has Never Been So Epic 1"

BETC Etoile Rouge

BETC Etoile Rouge Pantin, 法国

1923

品牌: Yves Saint Laurent
国家: 法国

广告主: Yves Saint Laurent Beauté

标题	Freedom Has Never Been So Epic 1
广告公司	BETC Etoile Rouge
广告战役	Freedom Has Never Been So Epic
广告主	Yves Saint Laurent Beauté
品牌	Yves Saint Laurent
首次发布日期	2022 / 9
行业领域	服装
哲学	In this new campaign, Dua Lipa is directed by a woman for the first time: the award-winning Nigerian-British director Jenn Nkiru. For Yves Saint Laurent Beauté, Jenn Nkiru and Dua Lipa deliver the most epic LIBRE campaign ever, with a new cover song, George Michael’s fiery hymn to “Freedom!”. A woman’s fearless, exhilarating vision of a woman, the LIBRE woman, shot in a series of majestic images that match Dua’s unfettered freedom with the power of natural elements. Sun, sky, sand, water… The film plays with these forces, cutting between natural and urban environments. Filmed with magical realism, injected with pure mood. Infused with glamour and desirability, as Dua totally owns YSL’s couture style at its sharpest, yet raw and elemental. Expressing the urge to live LIBRE now because freedom doesn’t wait.
媒体类别	平面
长度	45 seconds
制作公司	Iconoclast
广告经理	Stephan Bezy
广告经理	David Iop
广告经理	Gustavo Goncalves Sotero
广告经理	Audrey Ayache
广告经理	Alicia Jacquet
广告经理	Giada Ambrosino
Account Management	Delphine de Canecaude
Account Management	Maud LAMBERT
Account Management	Mathilde Durillon
Account Management	Julia Schenk
执行创意总监	Florence Bellisson
联合创意总监	François Pannelier
联合创意总监	Adrien Tourneux
美术指导	Jean-Charles Guillet
Music Creative Director	Adam Ghoubali
Music Creative Director	Copet Leo
Traffic Manager	Letizia Felici
Agency TV Producer	Fabrice Brovelli
导演	Jenn Nkiru
演员/名人	Dua Lipa
音效	Benzene Music
音效	GUM – Green United Music
Art Buyer	Isabelle MOCQ
摄影师	Tyler Mitchell