| 标题 | FYS. 50% less sugar and less marketing |
| 标题 (原始语言) | Menos Marketing |
| 广告公司 | AlmapBBDO |
| 广告战役 | FYS. 50% less sugar and less marketing |
| 广告主 | Heineken |
| 品牌 | FYS |
| Posted | 10月 2022 |
| 行业领域 | 软饮料，奎宁水 |
| 哲学 | Creativity and humor, trademarks of the FYS soft drink , by the HEINEKEN Group, are being printed on billboards located in unusual places in Brazil. While the competition is always looking for the best locations in terms of visibility and movement to place its billboards, FYS continues to play with the category's advertising - which relies on marketing excesses - and strategically selected locations considered low impact. The pieces, developed by AlmapBBDO , bring unique and customized messages according to the difficulty presented in the place. The chosen spots range from billboards behind poles, covered by trees to places with rare circulation. The initiative is part of the actions of the “ 50% less sugar and less marketing ” campaign that have taken place since the relaunch of FYS. In addition to billboards, the brand is betting on a film with the most well-known buzzwords in the advertising universe, launching a playlist on Spotify with a modern reinterpretation of public domain songs and actions on social networks with nonfluencers and collaborators. |
| 媒体类别 | 互动 |
| 长度 | |
| 首席创意官 | Luiz Sanches |
| 首席创意官 | Pernil |
| 创意总监 | Fernando Duarte |
| 创意总监 | Henrique Del Lama |
| 创意团队 | Erick Willmer |
| 创意团队 | Gabriel Carletti |
| 创意团队 | Giba Mendes |
| 创意团队 | Hélio Maffia |
| 创意团队 | Matheus Loretti |
| 创意团队 | Mauro Maedo |
| Services | Christiano Bock |
| Services | Mariana Nanes |
| Services | Nicole Ferrari |
| Services | Miquéias Ramos |
| Planning Team | Sérgio Katz |
| Planning Team | Rafael de Andrade |
| Planning Team | Larissa Simões |
| Planning Team | Juliana Pupo |
| Media Team | Luana Gallizzi |
| Media Team | Fernanda Bolzan |
| Media Team | Angelo Dell'Arciprete Ferronato |
| Media Team | Felipe Benevides |
| Media Team | Manuela Rodrigues |
| Media Team | Camila Machado |
| Media Team | Ana Paula |
| Media Team | Natallia Bezerra |
| Live Marketing (Service ) | Amanda Vieira dos Santos |
| Live Marketing (Service ) | Miriam Tomoko |
| Live Marketing (Production) | Christiane Gonçalves Estrella |
| Approval Client | Bruno Piccirello |
| Approval Client | Giovanna Abreu |
| Approval Client | Luiza Guimarães |
| Approval Client | Rebeca Damas Nogueira Silva |
| Approval Client | Williane Vieira da Silva |
| Approval Client | Juliana Magalhães |
| Approval Client | Eduardo Picarelli |
| Approval Client | Carina Hermida |
| Approval Client | Nabil Nasser |
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