摄影师
| 标题 | The Beat of the City, 2 |
| 广告公司 | Knas |
| 广告战役 | We are THE Arsenal |
| 广告主 | Puma |
| 品牌 | PUMA |
| 首次发布日期 | 2018 / 7 |
| 行业领域 | 运动服装 |
| 广告口号 | We are THE Arsenal |
| 剧情简介 | PUMA’s creative agency of record for football special projects, Knas, has tapped into London’s architecture and youth culture aesthetics to create a series of energetic print, Instagram and video teasers to promote the 2018/2019 Arsenal kit. ‘The Beat of the City,’ (which is part of the We are THE Arsenal’ campaign) featuring club stars Héctor Bellerín, Nacho Monreal and many others, highlights the new kit design by using graphics inspired by different elements of the club’s heritage. The campaign also represents a shift in how Arsenal communicates with its fan base, understanding that youth culture influences football and not the other way around. |
| 媒体类别 | 平面 |
| 长度 | |
| Directors / Post Production | Autobahn |
| 摄影师 | Vicky Grout |
| 摄影师 | Jon W Johnson |
| 制作公司 | Falca |