| 标题 | McGregor |
| 广告公司 | DDB COLOMBIA |
| 广告战役 | Conspiracies |
| 广告主 | Totto |
| 品牌 | Totto |
| 首次发布日期 | 2018 / 4 |
| 行业领域 | 行李箱与旅行包 |
| 广告口号 | Totto Backpacks launches its most innovative product, rewriting the most relevant news in the world. |
| 剧情简介 | The global brand revolutionizes the market with the launch of T-Track by Totto, the intelligent backpack with a system that tracks your objects to avoid leaving them forgotten. To communicate it, DDB Colombia, its global agency created the daring campaign "Conspiracies", which tells us how to forget our personal objects, can cause world consequences that becomes news. The campaign has an aggressive strategy that integrates digital media, outdoors and printed in the most important newspapers and magazines, with shocking executions that involve news of infiltrated robots, leaks of information in social networks, reforms in the British crown and other controversial issues. The most refreshing of this communication, which does not use the codes of conventional advertising, but adapts the way people consume information in all the media that they have contact. |
| 哲学 | Forgetting something can be unforgettable. |
| 媒体类别 | 杂志 |
| 首席创意官 | Leo Macias |
| Marketing Manager | Natalie Bursztyn |
| Brand Manager | Marcela Pérez |
| 创意总监 | Carlos Agudo |
| 创意总监 | Jorge Valencia |
| 文案 | Laura Garrido |
| 文案 | Alexander Sierra |
| 文案 | Natalia Prias |
| 文案 | David Pantoja |
| 文案 | Alejandro Escobar |
| 美术指导 | Johan Coy |
| 美术指导 | David Sanchez |
| 美术指导 | María Hernández |
| 美术指导 | Laura Fonseca |
| 美术指导 | Miguel Van Bommel |
| 客户经理 | Felipe Giraldo |
| 客户经理 | Paula Botero |
| 客户主管 | María-José Rico |
| 客户企划 | Catherine Torres. |
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- 品牌:
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- 广告公司:
- DDB COLOMBIA