| 标题 | Island or Whale |
| 广告公司 | DDB COLOMBIA |
| 广告战役 | Imagination in Different Sizes |
| 广告主 | Hasbro |
| 品牌 | Play-Doh |
| 首次发布日期 | 2019 / 3 |
| 行业领域 | 玩具与游戏 |
| 哲学 | Play-Doh, the world-renowned modeling dough for children, has launched a series of simple and colored prints, ones sure to get us all thinking. Led by DDB Colombia, this fun, novel campaign invited people to play with their creativity by posing two simple questions that tested the perception of what they saw while working their imaginations. In this way, DDB Colombia has managed to show that in the various Play-Doh images that can be made all types of stories, adventures and universes can be portrayed. That is to say, creativity and imagination have no limits. This campaign used colored, detailed photos – both outdoor and digital – which emphasized the famous attributes of the modeling dough as well as the infinite possibilities that we can find in a can of Play-Doh. |
| 媒体类别 | 户外广告 |
| Country Marketing Manager | Andrea Pineda |
| Chief Executive Officer | Borja de la Plaza |
| 首席创意官 | André Pedroso |
| Creative Director | Jorge Valencia |
| Creative Director | Juan Espitia |
| 美术指导 | Jorge Valencia |
| 美术指导 | Juan Espitia |
| 文案 | Juan Gabriel Aponte |
| Account Director | Paula Botero |
| Head of Production | Dolly Cantor |
| Head of Production | Dario Lozano |
| Digital Studio | Andrés Moreno |
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