Coke - "Never Take Your Jersey Off"

FP7/CAI

FP7/CAI Cairo, 埃及

奖项

6312

品牌: Coke
国家: 埃及

广告主: Coca-Cola Company

标题	Never Take Your Jersey Off
广告公司	FP7/CAI
广告战役	Never Take Your Jersey Off
广告主	Coca-Cola Company
品牌	Coke
首次发布日期	2018
行业领域	软饮料，奎宁水
哲学	Much like all our other football content, our music video was catchy, cool and utterly silly. Silly enough to get millions’ attention in the massive clutter. In true honor of the occasion and its real rituals, our video iconically featured World Cup Panini cards. The entire film was said through Paninis, but rather than featuring the stars we didn’t have rights for, we featured our own stars, the real Egyptian fan! It’s been so long time since Egypt was playing in the world cup and all Egyptians got very patriotic, trying to show off by holding the flags and wearing the national team jersey which costs around $100 !!! the jersey was more expensive than a family’s entire monthly grocery stock! But what was the alternative, hit the streets wearing just any old red t-shirt you had lying around? For an occasion as big as this one? This was Egypt! This was the World Cup! This was something we were all waiting for in the past 28 years! Banking on this key tension point, Coca-Cola Egypt decided to give the nation jerseys! How? Through buying our can.
媒体类别	Web Film
长度	68 seconds
创意总监	Maged Nassar
Lyrics Writer	Mohamed ELGhamrawy
Head of Account Management	Sondos Effat
Account Director	Dalia Arafa
Account Director	Raghda Maghrabi
客户经理	Heidi Felfella
客户主管	Dalia Al Ashry
Head of Strategy	Naila Fattouh
Strategist	Omar Gawdat
执行制片	Khaled Zaki
Producer	Mahmoud Derbala
Director	Maged Nassar
DOP	Yves Sehnaoui
美术指导	Assem Ali
文案	Hend Ghorab
Managing Director	Dalia Abdelshafi
Stylist	Farida Fouad
Editor	Amr Rabee
Colorist	Karim Mira
Music Composer	Wael Alaa
Post Producer	Donya Refaat
美术指导	Eslam Abou El Enein
GFX	Tarek Ali