| 标题 | IKEA FOR ALIENS |
| 广告公司 | Ogilvy UAE |
| 广告战役 | IKEA for Aliens |
| 广告主 | Al-Futtaim |
| 品牌 | IKEA |
| 首次发布日期 | 2022 / 1 |
| 产品 | Furniture retail |
| 行业领域 | 杂货店、专卖店 |
| 剧情简介 | In 2021, for weeks the world talked about Aliens and top secret Pentagon documents on UFOS. Media were covering it all over the world and people on social were speculating about it, generating tons of conversation. Do UFO really exist? Aliens are already among us or are they coming? IKEA, the biggest furniture retailer of the planet earth, needed to get ready. In case they would like to build their dream home close to us. To do so, we turned the iconic IKEA assembly instructions into instructions for Aliens, changing the usual design and alphabet just to be Alien friendly. Just adding a few elements to the iconic design, it was possible to resonate instantly to a wide audience, both IKEA and Aliens lovers. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 集团创意总监 | Cristiano Tonnarelli |
| 文案 | Toan Mai |
| 美术指导 | Eduardo Cesar Guimaraes |
| 插图画家 | Daniel Spacek |
| 客户经理 | Alaa Nour |
| 客户主管 | Haya Dajani |
| 客户主管 | Hadi Ballout |
| GM Marketing Communication | Carla Klumpenaar |
| Regional Campaign Leader | Binita Chowdhury |
| Regional Digital Marketing Leader | Dina al Sahhar |
| Group Creative Director | Cristiano Tonnarelli |
| Copywriter | Toan Mai |
| Art Director | Eduardo Cesar Guimaraes |
| Illustrator | Daniel Spacek |
| Account Manager | Alaa Nour |
| Account Executive | Haya Dajani |
| Account Executive | Hadi Ballout |
| GM Marketing Communication | Carla Klumpenaar |
| Regional Campaign Leader | Binita Chowdhury |
| Regional Digital Marketing Leader | Dina al Sahhar |
More Work
SEE ALLDon’t worry, you can afford it 2
- 品牌:
- IKEA
- 广告公司:
- INGO Hamburg
Don’t worry, you can afford it 1
- 品牌:
- IKEA
- 广告公司:
- INGO Hamburg
Don’t worry, you can afford it
- 品牌:
- IKEA
- 广告公司:
- INGO Hamburg