| 标题 | GigaHome |
| 广告公司 | Grey London |
| 广告战役 | GigaHome |
| 广告主 | Vodafone |
| 品牌 | Vodafone |
| 首次发布日期 | 2022 / 10 |
| 行业领域 | 个人无线通讯 |
| 哲学 | Vodafone Ireland and Grey London have created a new multi-platform campaign to launch its new connected home product, Vodafone GigaHome, into the Irish market. Combining Super Wi-Fi, Always Connected, and Secure Net, it offers customers the best in-home connectivity on the market. The TTL campaign will run across TV, VOD, out-of-home, radio, social and digital for 6 weeks from 3rd October and will celebrate the connections we can always rely on, even in our time of need, just like Vodafone GigaHome. The TV execution introduces us to a family, with separated parents who remain united in co-parenting their teenage daughter. We follow the family’s daily routine, which includes the Dad picking up his daughter for school every morning, come rain or shine. It's clear throughout the spot how reliable he is to his family, but the extent of his dependability is really demonstrated when his daughter least expects it as she struggles through a break-up. Aimed at families with older children, heavy broadband users and multi-device households, the campaign creative uses the everyday life of Dad and daughter to highlight the benefits of the GigaHome product – enhanced coverage, connection and protection. Through Super Wi-Fi, it delivers reliable coverage to every corner of your home and offers Wi-Fi calling and a support team of Wi-Fi experts, while Always Connected provides automatic network-switching from broadband to mobile, keeping you seamlessly connected. Safety and security are provided through Secure Net, Vodafone’s recently launched digital protection product, which aims to improve security, and encourage families to use the internet with confidence, as well as offering parental controls. The TV execution was shot by renowned director James Rouse at Biscuit Films. It is his second campaign for Vodafone, having made the TV work for the launch of Secure Net in the summer. Irish actor Killian Scott continues as brand VO. |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Biscuit Filmworks UK |
| 音乐 | SIREN |
| 音效制作 | Factory Studios |
| 广告经理 | Orla Nagle |
| 广告经理 | Niall Reynolds |
| 广告经理 | Clare Cummins |
| President & Chief Creative Officer | Laura Jordan Bambach |
| 执行创意总监 | David Wigglesworth |
| 集团创意总监 | Pedro Rosa |
| 集团创意总监 | Roberto Kilciauskas |
| 创意团队 | Alex Mawby |
| 创意团队 | Ben Lambert |
| Planning Team | Fiona Keyte |
| Planning Team | Thomas Bunnell |
| Managing Partner | Nathan Gainford |
| Group Business Director | Ayesha Datoo |
| 客户总监 | Genevieve Jayasekera |
| 客户经理 | Natasha Meisel |
| 广告公司制片 | Caroline Connor |
| 广告公司制片 | Lucy Edwards |
| Assistant Producer | Alex Alcock-Fletcher |
| 导演 | James Rouse |
| 制片 | Benji Howell |
| Production Managing Director | Rupert Reynolds-Maclean |
| 摄影指导 | Mark Wolff |
| Casting Director | Sarah Hone |
| Casting | Ali Coffey Casting |
| 剪辑公司 | Work Editorial |
| 剪辑师 | Art Jones |
| Post-production Producer | Ellie McNaughton |
| Assistant Editor | Miles Watson |
| 音乐作曲家 | Vanessa Forero |
| 制片 | Joshua Gibbard |
| 制片 | Sian Rogers |
| 后期制作 | Untold |
| Colorist | Julian Alary |
| Executive Post Producer | George Reid |
| VFX Artist | Tom Moreland |
| Sound Design and Mix | James Utting |
| Sound Design and Mix | Anthony Moore |
| Sound Design and Mix, Radio | Josh Campbell |
| 摄影师 | Liam Murphy |
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