| 标题 | Pabaon Sa Buhay (Protection for life) |
| 广告公司 | Saatchi & Saatchi |
| 广告战役 | Pabaon Sa Buhay (Protection for life) |
| 广告主 | Procter & Gamble |
| 品牌 | P&G’s Safeguard® |
| 首次发布日期 | 2018 / 6 |
| 行业领域 | 香皂 |
| 剧情简介 | The film follows the journey of Norman King through his childhood, leading up to his university graduation. Norman’s story is far from the ordinary – Norman is an Aeta, an indigenous tribe in the Philippines. As the first ever Aeta student to graduate from the University of Philippines, the film showcases the challenges Norman faced throughout his childhood, and how he overcame them with the lessons imparted from his mother, Warlita. While Norman is the hero, the main focus would be on the pabaons (life lessons) that were passed onto him by his mother. |
| 哲学 | The campaign idea is built on the core tension that every parent faces in bringing up their children. Having to balance the desire to keep them close and protected with the need to let them go out and explore the world to learn and grow by themselves. |
| 媒体类别 | Web Film |
| 长度 | |
| 广告经理 | Alex Vogler |
| 首席创意官 | Ajay Thrivikraman |
| Regional Creative Director | Noel Henson Orosa |
| 创意总监 | I-van Policarpo |
| Regional Creative Director | Theresa Ong |
| 广告公司执行制片 | Shirlie Alexis Tay |
| 广告经理 | Sue-Kyung Lee |
| 广告经理 | Kiran Gotur |
| 广告经理 | Ajay Sampath |
| 广告经理 | Carissa Limcaoco |
| Head Of Planning | Jordan Price |
| 客户企划 | Josh Roth |
| Executive Vice President | Natalie VanderVorst |
| Business Director | Sharmista Nagarkatti |
| Business Director | Maninder Bali |
| 客户经理 | Daniel Hejl |
| 制作公司 | Prodigious Singapore |
| 制作公司 | Unitel x Straight Shooters |
| 导演 | Pepe Diokno |
| 后期制作 | Kraftw5rkz Singapore |
| Colorist | Corey Brandon Spykerman |