| 标题 | Bihor Couture - The Story |
| 广告公司 | McCann Worldgroup Romania |
| 广告战役 | Bihor couture |
| 广告主 | Beau Monde |
| 品牌 | Beau Monde |
| 首次发布日期 | 2018 / 4 |
| 行业领域 | 报纸、杂志、书籍 |
| 剧情简介 | A famous Parisian fashion house included a Romanian jacket suspiciously like those from Bihor in their couture collection and sold it for 30,000 euro. So how about generating some cash for the creators of the original design? Beau Monde, a fashion magazine with 100% original Romanian content, took a stand against cultural appropriation and launched Bihor Couture, a brand that sells authentic fashion pieces and returns the money to local communities. Bihor - it rhymes with Dior. The campaign took advantage of that fact when the Parisian fashion house included a jacket that looked a lot like a traditional Romanian garment in one of its collections. Romanian magazine Beau Monde launched Bihor Couture to encourage fashion fans to buy the original item, handmade in Bihor itself, and at the same time support local crafts people. |
| 媒体类别 | Integrated Media/360 Activation |
| 长度 | |
| 首席创意官 | Catalin Dobre |
| 集团创意总监 | Ioana Zamfir |
| Content Creative | Ionut Cojocaru |
| 文案 | Adina Cîrstea |
| Regional Senior Account Manager | Alexandra Albu |
| Communications / Corporate Relations | Corina Nica |
| PR manager | Andreea Predescu |
| 客户总监 | Andreea Sofrone |
| AV Manager | Tiberiu Munteanu |
| 制片 | Alex Popa |
| 导演 | Andrei Mandru |
| 摄影指导 | Radu Voinea |
| Assistant Director | Valentin Ruscan |