标题 | Hungry to Learn - I Need to Eat |
广告公司 | The Monkeys Aotearoa |
广告战役 | Back to School 2023 |
广告主 | KidsCan |
品牌 | KidsCan |
首次发布日期 | 2023 / 1 |
行业领域 | 人权 |
广告口号 | It's hard to learn when you're hungry |
剧情简介 | The campaign highlights how hunger can disrupt a child’s learning. The demonstration of blurred and confused thinking is based on verbatim comments from children about how their hunger makes them feel in class. |
哲学 | The soaring cost of living is fuelling an education crisis for New Zealand children living in poverty. To coincide with the start of the new school year, KidsCan launches its 2023 Back to School campaign with the aim to bring on board 450 new monthly donors to help not only feed but clothe a growing number of school children. |
媒体类别 | 平面 |
文案 | Simone Louis |
Head of Integrated Production | Rosie Grayson |
执行制片 | Claire Kelly |
摄影指导 | Maria-Ines Manchego |
创意总监 | James Conner |
创意总监 | Christie Cooper |
首席创意官 | Damon Stapleton |
媒介公司 | OMD Global |
制作公司 | EIGHT |
Head Of Planning | Tom Sykes |
导演 | Jamie Lawrence |
Studio Designer | Vivian Cheng |
剪辑师 | Ben Chesters |
Planner | Haley Hetherington |
美术指导 | Emily Joe |
Design Lead | Lucinda Fortescue-Hansen |
Final Artist | Lisa Stowers |
音效设计公司 | Liquid Studios |
Online Studio | Toybox |