| 标题 | A Responsibility Dose |
| 广告公司 | Saatchi & Saatchi Argentina |
| 广告战役 | A Responsibility Dose |
| 广告主 | Fabogesic |
| 品牌 | Fabogesic |
| 首次发布日期 | 2021 / 5 |
| 行业领域 | 保健与医药产品 |
| 剧情简介 | People are harmfully self-medicating worldwide and the pharmaceutical industry’s communication is at least partially responsible. In Argentina alone, 50% of people self-medicate. This leads to more than 60 deaths per day. Fabogesic Ibuprofen’s strategy was powerful: communicating in a responsible manner encouraging people not to consume our product for minor discomforts. The campaign’s goal was to raise awareness on self-medication, and change people’s minds about pain: some aching is healthy if you’ve made an effort. That’s why we invited people to consider a number of alternatives to painkillers (e.g. ice, resting, stretching, etc.) at every touchpoint. |
| 媒体类别 | Integrated Media/360 Activation |
| 长度 | |
| 制作公司 | Landia |
| 首席创意官 | Fernando Bellotti |
| 执行创意总监 | Fabio Mazia |
| 创意总监 | Francisco Bledel |
| 创意总监 | Alberto-Ezequiel Fernandez |
| 美术指导 | Martín Pettinari |
| 美术指导 | Estela Ferrandis |
| 文案 | Christian Arias |
| 文案 | Arnaldo Aldana |
| 文案 | BBC Creative Head of Design |
| 导演 | Agustin Carbonere |
| 执行制片 | Adrian D´Amario |
| 执行制片 | Diego Dutil |
| Line Producer | Ludmila Herms |
| Film Music | Fernando Martino |
| Case Music | San Pugliese Studio |
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