标题 | Talking can save lives |
Brief | Suicide is the second biggest killer of German youth. It’s proven that discussing your feelings is one of the most effective ways to prevent suicide. However, suicide is a taboo topic that isn’t being discussed. On September the 10th, the International day of suicide prevention, Caritas launched a campaign (#YouMattertoMe) within the gaming community, turning a taboo topic into a talking point for German youth. A game with a difference. A game that can only be played once. |
广告公司 | BBDO Group Germany |
广告战役 | Talking can save lives |
广告主 | Deutscher Caritasverband e.V. |
品牌 | Suicide Prevention Service [U25] |
Posted | 11月 2019 |
行业领域 | 慈善机构、基金、志愿者 |
剧情简介 | Caritas created their [U25] organization to help combat the alarming German suicide statistics by offering verbal and text based support and counseling to vulnerable youth under the age of 25. |
媒体类别 | Branded Content |
首席创意官 | Wolfgang Schneider |
Creative Managing Director / ECD | Kristoffer Heilemann |
创意总监 | Andy Wyeth |
创意总监 | Konstanze Druyen |
Concept | Rodrigo Henriques |
Concept | Michael Plueckhahn |
Concept / Chief Production Officer | Steffen Gentis |
美术指导 | Ailton Henriques |
美术指导 | Till Reiber |
美术指导 | Rosario Brancato |
文案 | Christian Korntheuer |
Account Management Team | Patrick Krug geb. Heinz |
Account Management Team | Marta Zlatewa |
Account Management Team | Marco Triendl |
Account Management Team | Jan Kronies |
Creative technologist | Martin Boeing-Messing |
Game Consultant | Kristin Janulik |
制作公司 | CraftWork Duesseldorf |
音效设计公司 | Motor Entertainment GmbH |
音效制作 | nhb Berlin |
Sound Producer | Verena Beck |
导演 | Sven Schrader |