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BITE Talent Management // Esther Kurle.
Copenhagen Area, Capital Region, Denmark, 丹麦
| 标题 | Afraid of the Dark |
| 广告公司 | PONG |
| 广告战役 | Afraid of the dark |
| 广告主 | Børns Vilkår |
| 品牌 | Børns Vilkår |
| 首次发布日期 | 2020 / 11 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 广告口号 | Some kids do have a reason to be scared of the dark |
| 剧情简介 | This film for Danish Children's Welfare broadens awareness on the fact that Christmas isn't a time of joy for children living in families with problems with alcohol and/or violence. On the contrary the extended time together in the holidays makes the problems much worse. The idea of the campaign is to tap into the irrational fear that most children have for the dark and then place the story in a horror movie theme, and give it a surprising twist. Because some children actually do have a reason to be afraid of the dark. |
| 媒体类别 | 互动 |
| 长度 | |
| Director | Toke Blicher Møller |
| 执行制片 | Christian Juliussen |
| 创意总监 | Mikkel Elung |
| 摄影指导 | Peter Riis |
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