标题 | #MyGameMyName |
广告公司 | Africa |
广告战役 | #MyGameMyName |
广告主 | Vivo/ Wonder Women Tech |
品牌 | Vivo/ Wonder Women Tech |
Posted | 6月 2018 |
行业领域 | 其他 |
广告口号 | The end of online harassment starts now |
剧情简介 | The gaming industry is bigger than ever. It’s twice as large as Hollywood’s. Everyday, 1.8 billion gamers play online. Almost half of them are girls. A study from Ohio University showed that 100% of these girls have suffered some form of harassment while playing. Vivo, the biggest internet provider in Brazil, was shocked by those alarming numbers and decided to be the first brand to take a stand for gamer girls against online harassment. We detected that many girls were hiding their identities behind male nicknames in order to protect themselves. It was very unfair. It had to end. To reach these boys and girls, we should count on their idols: the gamer influencers. So, we invited the biggest male influencers to take part in an experience: they should change their nicknames to female names and use them to play online for one day. We also asked them to share this experience with their fans and invite them to do the same. And so, they did. From then on the movement spread organically all over the world. |
媒体类别 | 公关 |
长度 | |
首席创意官 | Sergio Gordilho |
创意总监 | Sophie Schonburg |
创意总监 | Marco Bezerra |
创意总监 | Sergio Gordilho |
文案 | Felipe Lermen |
文案 | Sophie Schonburg |
美术指导 | Linus Oura |
美术指导 | Sergio Gordilho |
设计师 | Matteus Faria |
项目经理 | Monique Lopes Lima |
项目经理 | Juliana Mendonça |
项目经理 | Julia Newman |
项目经理 | Isabela Levy |
客户经理 | PC Freitas |
客户经理 | José Boralli |
客户经理 | Paula Salvarani |
客户经理 | Isabel Castro |
客户经理 | Marcelo Marques |
客户经理 | Andrea Rizzoei |
Media Manager | Luiz Fernando Vieira |
Media Manager | Rodrigo Medeiros |
Media Manager | Rafael Pascoal |
Media Manager | Hully Sa |
Media Manager | Victor Casimiro |
客户企划 | Rodrigo Maroni |
客户企划 | Aldo Pini |
客户企划 | Marcelo Germano |
客户企划 | Priscila Meldonian |
客户企划 | Anna Tie Galisi |
数字制片 | Webcore |
广告公司制片 | Rodrigo Ferrari |
广告公司制片 | Patricia Melito |
制作公司 | Associados |
导演 | Amadeo Canonico |
摄影指导 | Amadeo Canonico |
剪辑师 | Felipe Tome |
剪辑师 | Cadu Silveira |
后期制作 | Felipe Nascimento |
音效制作 | Antfood |