| 标题 | Tiny Factory |
| 广告公司 | Y&R London |
| 广告战役 | Tiny Factory |
| 广告主 | BEL Group |
| 品牌 | Mini Babybel |
| 首次发布日期 | 2008 / 3 |
| 行业领域 | 奶酪 |
| 广告口号 | Real cheese. Only smaller |
| 哲学 | The brief was to communicate the fact that Mini Babybel is real cheese and a healthy snacking option for both children and adults, while retaining the brand’s playful character. |
| 问题 | Cheese sales are starting to suffer from the move to healthier living. For ‘proper cheese’ the problem is fat content. For ‘snackable cheese’ the fat problem is compounded by their artificiality which makes them seem even more unhealthy. Consumers currently think that Mini Babybel is ‘plasticy’ however it is made in exactly the same way as ‘real’ cheese and can substantiate itself as a ‘real’ cheese according to FSA guidelines. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 音乐编曲 | Finger Music |
| 广告经理 | Steve Gregory |
| 创意总监 | Mark Roalfe |
| 文案 | Helen Board |
| 美术指导 | Matt Lever |
| 客户企划 | Joanna Bamford |
| 客户总监 | David Young |
| 客户经理 | Sophie Davis |
| 制作公司 | FrancoAmerican Films |
| 导演 | James Haworth |
| 剪辑师 | Leo Scott |
| 制片 | Serge Fournier |
| 剪辑公司 | Speade |
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