| 标题 | 16th Century Life Expectancy |
| Brief | Misinformation is plaguing the trans community. A bleak statistic first arose back in 2015 when a report compiled by the ‘Inter-American Commission on Human Rights’ found the average age of Black trans homicide victims in some parts of Latin America was between 30-35. Although a very real and shocking statistic, it has since been extrapolated, taken out of context, and shared thousands of times across social media - fuelling fear within the Black trans community around the world.If a 35-year life expectancy was to be believed it would put Black trans women on par with people living in the 16th Century.Introducing ‘16th Century Life Expectancy’ – a portrait series featuring 5 prominent members of the Black trans community, painstakingly retouched and reimagined in the style of 16th Century paintings. Shining a light on the issues, the series has exhibited in galleries across London and world-famous art house, Christie’s. |
| 广告公司 | McCann London |
| 广告战役 | 16th Century Life Expectancy |
| 广告主 | UK Black Pride |
| 品牌 | UK Black Pride |
| 首次发布日期 | 2023 / 5 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | UK Black Pride is the world’s largest volunteer-led organisation celebrating African, Asian, Middle Eastern, Latin American and Caribbean-heritage LGBTQIA+ people |
| 媒体类别 | 互动 |
| 媒介公司 | Uncle |
| 媒介公司 | Clear Channel Team |
| 首席创意官 | Rob Doubal |
| 首席创意官 | Laurence Thomson |
| 创意总监 | William Cottam |
| 创意总监 | James Crosby |
| 创意团队 | Ben Conway |
| 创意团队 | Lauryn Raymond |
| Head of Design | Lisa Carrana |
| Design Director | Max Henderson |
| Strategy Director | Rebecca Priest |
| 客户经理 | Sophie Toy |
| Account Associate | Elizabeth Foord |
| 项目经理 | Nishita Upadhyay |
| 项目经理 | Lucy Cooper |
| Marketing Manager | Ashley Biack |
| 制片 | Sonia Amini |
| 摄影师 | john martin |
| Retoucher | john martin |
| 电影 | Sonia Amini |
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