标题 | Dreamcaster (film) |
广告公司 | FCB New York |
广告战役 | Dreamcaster |
广告主 | AB Inbev |
品牌 | Michelob Ultra |
首次发布日期 | 2022 |
行业领域 | 啤酒,苹果酒 |
剧情简介 | The NBA brings joy to billions. Yet its joy isn’t equally accessible to all. So as a brand that famously believes “It’s Only Worth It If You Enjoy It,” Michelob ULTRA needed to plant its flag in the cultural conversation about accessibility in sports. |
哲学 | We developed groundbreaking technology that immersed blind and visually impaired fans in the joy of live sports. Launching the technology during the Playoffs kick-started our commitment to making the joy of sports accessible to all. |
问题 | 284 million sports fans worldwide struggle to enjoy live games because they’re blind or visually impaired. They can listen to play-by-play commentary, but anyone who loves basketball knows there’s more to the game. |
媒体类别 | 案例研究 |
长度 | |
制作公司 | HēLō |
制作公司 | DaHouse Audio |
制作公司 | NEPYRU |
PR Agency | 3PM |
媒介公司 | Starcom USA |
首席创意官 | Michael Aimette |
首席创意官 | Gabriel Schmitt |
集团创意总监 | Alexandre Abrantes |
创意总监 | Thomas Mori |
创意总监 | Simon Dolsten |
Designer | Vitor Hugo Favero |
美术指导 | Vitor Hugo Favero |
美术指导 | Roxane Schneider |
美术指导 | Victoria Rocha |
Agency Designer | Eric Benitez |
动画 | Breithner Monteiro |
Agency Editor | Chris Monteiro |
Agency Editor | Stephen Jess |
Group Account Director | Diana Gonzalez-Cash |
创意合伙人 | Danilo Boer |
文案 | Pieter Claeys |
Head of Design | Sy-Jenq Cheng |
Head of Design | Sy-Jenq Cheng |
Head of Production | Nick Williams |
Director of Integrated Production | Daniel Roversi |
Head of Design | Sy-Jenq Cheng |
Integrated Producer | Pim Leeuwenkamp |
制作经理 | Connor Bland |
项目经理 | Lilly Sessions |
Chief Strategy Officer | Todd Sussman |
Head of Design | Sy-Jenq Cheng |
Strategy Director | Jamie Rutherford |
客户主管 | Logan Butler |
Content Creator | Adam Nelson |
Assistant Account Executive | Matthew Hamburg |
Management Supervisor | Elisa Tanganelli |
Program Director | Abby Kiefer |
Strategist | Michael Schonfeld |