Marketing Director
at
Colgate-Palmolive Company
| 标题 | Adopt a sticker |
| Brief | The project hopes not only to help find a new home for pets but also change the image of homeless animals in general. Most people have no idea how loyal and gentle can animals from the shelter be.We created a sticker pack where each sticker depicts a pet that needs a new home. The biography of any pet can easily be found by sending its sticker to an @adoptapackbot that will immediately send back its information, photos and advice on how to care for it. Each time a shelter gets a new pet, a new sticker is added, and whenever an animal finds a home, its sticker disappears from the pack. |
| 广告公司 | Possible |
| 广告战役 | Adopt a sticker |
| 广告主 | Colgate-Palmolive Company |
| 品牌 | Hill's |
| 首次发布日期 | 2018 / 3 |
| 行业领域 | 宠物食品、宠物保健产品及服务 |
| 剧情简介 | Kind, sensitive and beautiful are adjectives not often associated with shelter animals. Many fail to understand they can be incredibly gentle and friendly. That’s why Possible Moscow have teamed up with Hill's Pet Nutrition and 'Adopt a Pet’, to challenge perceptions and find new homes for them. To do this they have created, ‘Adopt A Pack', a specially designed Telegram sticker pack and bot, which takes these animals and makes them part of people’s everyday conversations, breaking down prejudices along the way. The Telegram sticker pack consists of images of pets currently waiting for adoption. By sending a sticker with an animal that you like to a Telegram bot, you can get its biography, photos and advice on how to feed it. Whenever the ‘Adopt a Pet’ fund gets a new homeless pet, a new sticker is added to the pack and when the pet is adopted, its sticker disappears from the set. |
| 媒体类别 | 互动 |
| 长度 | |
| Marketing Director | Alina Emirova |
| Brand Manager | Oksana Artemieva |
| Digital Manager | Natalia Krikunova |
| Digital Manager | Elena Arzhatskaya |
| 创意总监 | Maryam Akhunova |
| Copywriter / Art Director | Yuri Korobov |
| 摄影师 | Roman Antonov |
| 设计师 | Anna Trotsina |
| 设计师 | Evgenia Kuznetsova |
| 编程人员 | Oleg Sedikin |
| Client Director | Sergey Rozhnev |
| 客户总监 | Natalia Horohori |