Philipp Ries
文案 at Ogilvy Germany
Düsseldorf, 德国
标题Jesus
广告公司
广告战役 Jesus
广告主 International Society for Human Rights
品牌 International Society for Human Rights
Posted5月 2018
行业领域 人权
广告口号 End the era of death penalty
剧情简介 A third of the world population lives in states in which the death penalty is still in force. Today, executions are as real and present as they were 2000 years ago. The only thing that has changed are the methods. Now, things like lethal injections are most common.

But when you look at the cots the prisoners are strapped on, they bear an uncanny resemblance to a very popular ancient Roman execution device:
The cross. A resemblance that conveys a powerful message:

Even two millennials later, nothing has changed.
Now it’s finally time to end the era of the death penalty.
媒体类别 平面
首席创意官
Creative Managing Director
创意总监
美术指导
文案
文案
客户经理
客户经理
摄影师
Retoucher
后期制作
后期制作
后期制作

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