| 标题 | Decoding Women Board |
| 广告公司 | TBWA\PARIS |
| 广告战役 | Decoding Women |
| 广告主 | Handsaway |
| 品牌 | Consentis and HandsAway |
| 首次发布日期 | 2023 / 3 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 广告口号 | IF IT’S NOT YES, IT’S NO! |
| 剧情简介 | Consentis and HandsAway, two benchmark associations that work daily raising awareness across all generations about the importance of consent, today unveil their first joint campaign produced by TBWA\Paris: IF IT’S NOT YES, IT’S NO! If the two associations have joined forces it is in particular to make a big impact, but especially to make a lot of noise. Indeed, education around consent must no longer be a minor subject, particularly in view of the recent report from the High Council for Equality between Women and Men which was published on January 23 and which provides a critical look at the state of play in France on issues of sexism. Among the most striking figures, 33% of women surveyed have already had sex at the insistence of their partner, when they did not want to. This figure demonstrates at the highest level the importance of educating from the youngest generations and the need to constantly remind people of the importance of consent, to change mentalities and behaviours. |
| 哲学 | HandsAway is an association that fights against sexist and sexual violence and street harassment. This year, the association wanted to devote a large communication chapter to the subject of consent. In France, street harassment has been raging for several years. The idea was to write a manual, a bible on women, The title is explicit: "Decoding women". However, when you open the book and browse through it, you realize that it is composed of only one sentence, from chapter titles to footnotes and bibliography: "If it's not yes, it's no". |
| 媒体类别 | 案例研究 |
| 长度 | |
| 制作公司 | \ELSE |
| 广告经理 | Lucile Dupuy |
| 广告经理 | Vassilia Mattei |
| 广告经理 | Domitille Raveau |
| 广告经理 | Benjamin Puygrenier |
| 广告经理 | Miguel Neves Da Costa |
| 客户经理 | Jonathan Serog |
| Account Management | Julia Montagu |
| Social Media Manager | Éléonore Berthier-Milot |
| 美术指导 | Julia Deshayes |
| 文案 | Lena Monceau |
| Chief Executive Officer (CEO) | Maxime Boiron |
| Sound Director | Fanny Mithois |
| Art Buyer | Marie Leborgne |
| 插图 | Swindler&Swindler |
| 首席创意官 | Benjamin Marchal |
| 首席创意官 | Faustin Claverie |
| 文案 | Julia Deshayes |
| 美术指导 | Lena Monceau |
| Graphic Designer | Nicolas Duval |
| Creative Producer | Léa Gosselin |
| Music & Sound Design | Olivier Lefebvre |
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- 品牌:
- Cerhom
- 广告公司:
- TBWA\PARIS
Decoding Women
- 品牌:
- Consentis and HandsAway
- 广告公司:
- TBWA\PARIS