标题 | Find Your Beautiful, Inside and Out |
广告公司 | BBDO New York |
广告战役 | Find Your Beautiful, Inside and Out |
广告主 | Macy's, Inc. |
品牌 | Macy's |
首次发布日期 | 2018 / 4 |
行业领域 | 服装、时装和鞋类 |
哲学 | Macy’s has launched a new online campaign that showcases how inner and outer beauty can align to create a feeling of empowerment and confidence. The “Deeper Beauty” campaign, is a celebration of every woman, everywhere. It is led with a :60 anthem spot featuring an original poem written by Pavana Reddy. The spot ends with the theme of the campaign, “Find your beautiful, inside and out.” Also included is a five-part longer form interview series hosted by writer Heben Nigatu. The video sequence follows the stories and deeper meaning of beauty of five different inspirational women, including an acclaimed chef, designer, artist and entrepreneur, software developer and film director. Each speaks candidly on their routines and what role beauty plays in their lives. The campaign, created by BBDO New York, debuted on Macy’s YouTube page and social channels this week. |
媒体类别 | 电视 |
长度 | |
美术指导 | Sho Matsuzaki |
执行创意总监 | Danilo Boer |
执行创意总监 | Marcos Kotlhar |
首席创意官 | David Lubars |
首席创意官 | Greg Hahn |
执行制片 | James Young |
Account Manager | Justin Perrelli |
Content Manager | Lucy Bennett |
Designer | Michele Angelo |
Planning Director | Yin Chung |
Director | Corey Cirillo |
Assistant Account Executive | Maddy Bell |
Business Affairs Manager | Heather Weissman |
Music Producer | Julia Millson |
Communications Planner | Julie Naidu |
Production Services Director | Jessica Nugent |
项目经理 | Noreen Masih |
Production Company | BBDO Studios |
Executive Producer | Traci Carlson |
Executive Producer | Richard Peete |
Director | Eli Born |
Director | Lizzy Sanford |
DOP | Eli Born |
Head of Production | Michael Gentile |
Line Producer | William Crouse |
剪辑公司 | BBDO Studios |
Editor | Ed Yonaitis |
剪辑师 | Ryan Dickie |
Edit Assistant | Carlos Perez |
Edit Assistant | Jasmine McCullough |
Producer | Tyler Byrne |
Colour Producer | James Reyes |
Colour Producer | Jay Tilin |
Colour Company | Goldcrest Films |
Audio Post Production | Fall on Your Sword |
Sound Mix | Tommy Stang |
Colourist | Nat Jencks |