| 标题 | KKR HAI TAIYAAR |
| 广告公司 | DDB Mudra Group |
| 广告战役 | #KKRHaiTaiyaar |
| 广告主 | KKR |
| 品牌 | KKR |
| 首次发布日期 | 2018 / 4 |
| 行业领域 | 运动队、体育活动 |
| 哲学 | Created by the DDB Mudra Group,Indian cricket team, KKR’s latest anthem #KKRHaiTaiyaar (KKR is ready) shows the city and its die-hard fans gearing up for the 2018 IPL season. Featuring Bollywood celebrity and team owner- Shahrukh Khan, the anthem has been crafted to give KKR and its fan-base a distinct, symbolic action in the form of a “fist pump”, which has the potential to become a ritual during every KKR match. The lyrics give the team’s decade-long war cry - ‘Karbo, lorbo, jeet bo’ a new spin, resulting in an anthem that fans - both old and new, can connect with. The anthem boldly challenges KKR’s opponents to watch out as the team sets out to destroy every challenge in its path to becoming champions again. The visual representation and the music composition of the anthem captures the pride and passion that drives everyone associated with KKR - right from the players, to the coaching staff, the groundskeeper, the bat- maker etc. along with the millions of supporters that live and breathe for the team. |
| 媒体类别 | 电视 |
| 长度 | |
| Creative Team | Rahul Mathew |
| Creative Team | Ashish Phatak |
| Creative Team | Siddhesh Khatavkar |
| Creative Team | Vilsen Gonsalves |
| Creative Team | Gunjan Gaba |
| Creative Team | Akshay Shinde |
| Creative Team | Vikas Gaur |
| Creative Team | Savya Narang |
| Creative Team | Prasad Gudhate |
| Creative Team | Gaurav Kumar |
| Creative Team | Aishwarya Likhite |
| Creative Team | Bhumika Singh |
| Account Management | Rajiv Sabnis |
| Account Management | Sanjay Panday |
| Account Management | Mousumi Haldar |
| Account Management | Srikusum Rai |
| Account Management | Nesline Pinto |
| Co Director of Film Production | Vishal Sane |
| Co Director of Film Production | Siddhi Bhopale |
| Account Planning | Amit Kekre |
| Account Planning | Toru Jhaveri |
| Account Planning | Natasha Bohra |
| Account Planning | Nandan Majumdar |