| 标题 | Finding Home |
| 广告公司 | Grey Worldwide |
| 广告战役 | Finding Home |
| 广告主 | United Nations High Commissioner for Refugees |
| 品牌 | UNHCR |
| 首次发布日期 | 2017 / 4 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 哲学 | This is the story of Kathijah, a 16-year old Rohingya refugee forced to flee to Malaysia with her brother Ishak in order to find safety. She has no legal status, no support, no security. Just this phone. Now her fight for survival, is yours. A revolutionary new mobile experience, the Finding Home app creates a simulated OS that literally takes over your phone; - Receive and send voice and video calls - Reply to messages from new contacts - View the image gallery to uncover Kat’s past and find clues to help her There are some 150,000 refugees in Malaysia. The majority of refugees are from Myanmar, of whom 56,000 are ethnic Rohingya. Some 35,144 are children below the age of 18, and many experience the kind of story being told through Finding Home. The refugee story is often a deeply personal one, difficult to understand. Behind the statistics and the politics of any refugee crisis, are individual human beings with real stories of pain and fear, but also of hope and strength. Finding Home allows people to walk a mile in a refugee’s shoes in order to understand what they go through every day in order to find safety. Finding Home was constructed from a series of interviews with many refugee youths and adults in Malaysia to provide as real an insight as possible into the everyday challenges faced by refugees. |
| 媒体类别 | 互动 |
| 长度 | |
| 执行创意总监 | Graham Drew |
| 文案 | Michelle Chong |
| 美术指导 | Thang Heng Wei |
| Interactive Art Director | Ian Lai |
| Interactive Designer | Therces Pok |
| Developer | Kaigon Games |
| 客户总监 | Atlanta Chong |
| 广告公司制片 | Suzy Chong |
| Film Production Company | Grey Malaysia, Kuala Lumpur |
| 导演 | Ismed Mohammed |
| Special Effects Company | Kaigon Games, Kuala Lumpur |
| Visual Effects | Jeremey Ooi |
More Work
SEE ALLA Life Changing Journey
- 品牌:
- Coway
- 广告公司:
- Grey Worldwide
1 Million Homes In Malaysia
- 品牌:
- Coway
- 广告公司:
- Grey Worldwide