标题 | Moby Dick Unlimited |
标题 (原始语言) | Moby Dick sin límites |
广告公司 | DDB Madrid |
广告战役 | Moby Dick Unlimited |
广告主 | Fnac |
品牌 | FNAC |
首次发布日期 | 2019 / 4 |
行业领域 | 杂货店、专卖店 |
剧情简介 | Down Spain, the Spanish Committee of Representatives of Persons with Disabilities (CERMI) and Fnac are launching “Moby Dick Unlimited”, Herman Melville’s masterpiece rewritten without the letter “e”. For the first time Capitan Ahab is missing an arm and not a leg, instead of chasing a whale he is looking for an octopus and the story takes place in Cuba and not Nantucket. It is a unique version of the legendary tale which seeks to show that although the story changes, it can be equally wonderful. People with disabilities are fully aware of this as they write their own stories every day and do not believe in limits. It is an inspiring and original story designed to raise awareness in society about equality of opportunity for all through culture which in April, a special time for Fnac as the month of reading, will spotlight its commitment to literature as a source of inspiration and a means of social integration. |
问题 | |
媒体类别 | Branded Book |
长度 | |
更多信息 | www. mobydicksinlimites.com |
General Creative Director | Jose Mª Roca de Viñals |
执行创意总监 | Daniel Rodríguez |
执行创意总监 | Nerea Cierco |
执行创意总监 | Alfredo Vaz |
美术指导 | Fernando Morate |
文案 | Arturo Dorado |
文案 | Leandro Yanco |
文案 | Peter Rosemeyer |
插图画家 | Gerber Luís de la Cueva |
Client Services Director | Alejandro Lavezzolo |
客户主管 | José de la Fe |
制作经理 | Enrique Feijoo |
制作经理 | Carmen Torrado |
制片 | Sonia Cremerius |
剪辑师 | José Sueiro López |
数字项目经理 | Iván Olavarría |
Digital Production | The OMS |
PR Agency | QMS Comunicación |