标题 | LASER OR L’ORÉAL |
广告公司 | McCann Melbourne |
广告战役 | LASER OR L’ORÉAL |
广告主 | L'Oréal |
品牌 | Revitalift Laser X3 |
首次发布日期 | 2017 |
行业领域 | 化妆品、美容产品及香水 |
哲学 | Australians spend more per capita on cosmetic surgery than any country in the world. We set out to prove that there is an alternative to painful, invasive cosmetic procedures – L'Oréal Paris Revitalift Laser X3. A side by side comparison, on the same woman’s face, to test the effectiveness of a laser skin procedure, versus L’Oréal’s new Revitalift range. Over a four week period, Australia watched as one brave woman had laser skin re-surfacing on one side of her face while using the Revitalift X3 product range on the other. After four weeks, the campaign showed the undeniable truth – Revitalift was cheaper, non-painful and as effective. Results -33% increase in market share -Highest ever sales of Revitalift |
媒体类别 | 电视 |
长度 | |
Managing Director | Anita Deutsch-burley |
National Chief Creative Officer | Patrick Baron |
执行创意总监 | Nicole Mandile |
执行创意总监 | Matthew Lawson |
创意总监 | Andy Jones |
文案 | Chesney Payet |
美术指导 | Corey Thorn |
Brand Manager | Juliet Connell |
客户总监 | Brittany Coickes |
客户经理 | Sarah Robertson |
客户主管 | Maddison Cinque |
战略企划 | Chamari Kariyakaranage |
Marketing Communication Director | Lauren Crawley |
Marketing Communication Manager | Tim Plant |
广告公司制片 | Victoria Conners |
Film Production Company | Masses Collective, Sydney |
导演 | Matt Dempsey |
Cinematographer | Campbell Brown |
Gaffer | Bathan Grant |
Sound Recordist | Michael Barrett |
Post-production Company | Mccann, Melbourne |
剪辑师 | Oliver Knocker |
Post Producer | Victoria Conners |
Sound Production Company | Flagstaff Studios, Melbourne |
Sound Designer | Stevo Williams |
Sound Studio Producer | Brodie Flint |
摄影师 | Chris Mohen |
Retoucher | Ross Goddard |
设计师 | Dave Budd |