| 哲学 | Tencent Video Launches #Preserving Great Moments Initiative via The Nine Shanghai Tencent Video, owned by Tencent, is aiming to be the largest online live streaming social media platform in China. The client hopes to enhance the brand image of Tencent Video through a unique channel, painting the idea of ‘Enjoy Great Moments’ into everyone’s mind. Surprised, indulging, wretched, scared, moved, heartbroken... People could experience them all when they are buried deeply into the plot of videos. But they would never see how they are acting during these times, and would never have a chance to capture these touching moments. The Nine has created a journey of Time and Memories for Tencent Video. A great number of audiences have participated in this project by watching their favourite TV shows or films via Tencent Video in a 6M x 6M room. 66 panoramic cam-eras were scattered all around the inner surface of the space, capturing even the slightest expressions and gestures of the audiences during their viewing. 15 moments were selected from thousands of unique expressions, and were 3D-printed into 15 sculptures, which were sealed in hourglasses, referring that those cherished moments were frozen and preserved, thus, turning regular daily life into great moments. The Nine then made an 18M x 3M installation with these special hourglasses. The installation has attracted large amount of public and media attention when it was displayed in Beijing and Shanghai. Tencent videos, enjoy great moments. |