| 标题 | Disappearing Persons |
| 广告公司 | BWM isobar |
| 广告战役 | Disappearing Persons |
| 广告主 | Queensland Police |
| 品牌 | Queensland Police |
| Posted | 4月 2018 |
| 行业领域 | 政府与其他机构 |
| 哲学 | The ‘Disappearing Persons’ campaign transformed the way Queensland Police protect missing persons in their vast state. Together with the behaviour change team at Cox Inall Change, BWM Dentsu created a new tool to help Queensland police find missing persons, with the general public playing a vital role. Harnessing the power and impermanence of Snapchat to create fresh urgency around images of missing teenagers. At time of writing, 94% of alerts have assisted in a missing person being found. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Rob Belgiovane |
| 执行创意总监 | Amy Hollier |
| Associate Executive Creative Director | Phil van Bruchem |
| Creative Director | Chris Andrews |
| 文案 | Tom Opie |
| 美术指导 | Chris Plummer |
| Account Manager | Eleanor Mcleod |
| Account Executive | Ellen Donald |
| Communications Planning Executive | Patrick Bell |
| Digital Planner | Mac Wright |
| Agency Producer | Sonia Mclaverty |
| Film Production Company | Guilty, Melbourne |
| Director | Christopher Tovo |