标题 | A Magnet For Adventure |
广告公司 | T&Pm |
广告战役 | Lexus |
广告主 | Toyota Motor Corporation |
品牌 | Lexus |
首次发布日期 | 2023 / 1 |
行业领域 | 轿车 |
哲学 | Lexus has partnered up with Great Guns and director Bruce St Clair to deliver its latest pair of conceptual commercials. Set to an upbeat track, ‘A Magnet For Adventure’ shows objects associated with outdoor trips - from a kayak to a tent - mysteriously experiencing an upwards pull and levitating. Floating across the sky, navigating between buildings and trees, they finally settle on the magnet that’s been attracting them - a Lexus. ‘At Home In An NX’ revolves around a friendly feline that makes a home for itself in a man’s Lexus. Eventually giving in to the cat’s defiance to leave, the man develops a bond with the creature, turning on the seat warmer so it can lounge in comfort on the passenger side, taking it on his journeys, and bringing it food. The touching story culminates with the man fully welcoming the cat into his care, bringing it to live with himself and his dog. Straying from typical high-octane car campaigns, Great Guns director Bruce St Clair was faced with an unusual brief going down a conceptual route rather than showcasing the cars. Intrigued, Bruce and agency The&Partnership Japan shared ideas on how to push the idea further, taking it to the height of the surreal. With only three days to shoot both spots, the various teams had to work hard to get the most out of the limited time. To achieve the look of the floating objects in ‘A Magnet For Adventure’, Bruce set up a green screen, filming the objects with a crane to add perspective change as the camera tracks past them. In ‘At Home In An NX’, the team had to navigate the challenges of working with a cat as the star of the commercial. Keeping the camera on it as much as possible, they ensured that any unexpected gold was caught, piecing the best footage together for the final film. |
媒体类别 | 电视 |
长度 | |
市场 | 英国 |
制作公司 | Great Guns |
广告经理 | Cynthia Hsieh |
广告经理 | Amy Hyman |
广告经理 | Kengo Fujiwara |
创意总监 | Austin Muncy |
创意总监 | Jason Brady |
联合创意总监 | Fabien Delmotte |
首席创意官 | Doug Schiff |
Senior Content Producer | Rie Kawai |
客户经理 | Koki Yuyama |
Group Account Director | Patricia Ruiz |
导演 | Bruce St. Clair |
执行制片 | Lucien Tyssendier |
执行制片 | Laura Gregory |
摄影指导 | Roman Martinez de Bujo |
剪辑师 | Youichi Takahashi |
音乐 | Goldstein Music |
后期制作 | UPP |