项目经理
at
Craft / London
| 标题 | The Birth of Gaming Tourism |
| 广告公司 | McCann London |
| 广告战役 | The Birth of Gaming Tourism |
| 广告主 | Microsoft |
| 品牌 | Xbox / Microsoft |
| Posted | 4月 2020 |
| 行业领域 | 家用电器和视听产品 |
| 剧情简介 | Although Xbox is an established brand amongst the gaming community, there was still a need to expand brand affinity beyond its hard-core audience and attract a new, more mainstream audience who didn’t care about action and weapons, traditionally the focal point of videogame marketing.We created the first-ever new reason to purchase games. Not to play. To visit.Because games had become so beautiful and detailed, we promoted them as genuine travel destinations. In a ground-breaking partnership with one of the world’s leading travel publishers, we created ‘The Rough Guide to Xbox’ – the first travel guide for virtual worlds, enabling people to engage with games in a brand new way. The transformation was completed with a range of online and offline multi-channel activations that all made people perceive videogames as viable tourist destinations, and created added utility once the world could no longer travel. |
| 媒体类别 | Integrated Media/360 Activation |
| 长度 | |
| 制作公司 | Fire without Smoke |
| 制作公司 | Momentum |
| 制作公司 | Clockwork |
| 制作公司 | Attention Seekers |
| Chief Creative Officer McCann UK and Co President | Rob Doubal |
| Chief Creative Officer McCann UK and Co President | Laurence Thomson |
| 执行创意总监 | Jamie Mietz |
| 执行创意总监 | Sanjiv Mistry |
| 文案 | Jim Nilsson |
| 美术指导 | Jacob Bjordal |
| Senior Planner | James Appleby |
| Senior Planner | Fanni David |
| 客户企划 | Thomas Keane |
| 设计师 | Matthew Thomas |
| 设计师 | Nazima Motegheria |
| 项目经理 | Clare Prager |
| 项目经理 | Anna Curtis |
| 首席创意官 | Rob Smith |
| Managing Partner | Sailesh Jani |
| Senior Account Director | Nicole Robinson-Spaude |
| 客户总监 | Lynne Carter |
| 客户总监 | Andrew Wynn |
| Senior Account Manager | Robert Stockton |
| Senior Account Manager | Conor Lloyd |
| Senior Account Manager | Anastasia Imam |
| 客户经理 | Lucy Manning |
| 客户主管 | Eloise Thompson |
| Chief Production Officer EMEA | Sergio Lopez |
| Lead Executive Producer | Sophie Chapman-Andrews |
| 执行制片 | Kin-man Ly |
| 制作公司制片 | Alex Dougan |
| Junior Producer | Harvey Winter |
| 制作公司制片 | Jeremy Reichman |
| Print Producer | Liam White |
| 制作公司制片 | Angelo Tsolka |
| Art Buyer | Pam Oskam |
| Art Buyer | Julie Hughes |
| Studio Imaging Director | john martin |
| Senior Retoucher | Rob McDonald |
| Senior Editor | Matt Dollings |
| Senior Editor | Paul Jenkinson |
| 剪辑师 | Sabina Dallu |
| Creative Researcher | Holly Webster |
| Print Studio Manager | Robbie Maynard |
| Creative technologist | Tai Smith |
| 摄影 | Duncan Harris |
| 摄影 | Josh Taylor-Dadds |
More Work
SEE ALLBound By Ink
- 品牌:
- Gears of War
- 广告公司:
- McCann London
The Rough Guide to Xbox
- 品牌:
- Xbox
- 广告公司:
- McCann London
Visit Xbox
- 品牌:
- XBOX
- 广告公司:
- McCann London