Sam Harris
设计师 at King Henry Studio
London, 英国
标题 Tap For Your Town
广告公司
广告战役 Tap For Your Town
广告主 Mastercard International
品牌 MasterCard Contactless
首次发布日期 2017 / 8
行业领域 银行与金融服务、投资、证券服务
哲学 Mastercard together with McCann Sydney, has launched a campaign aiming to change behaviour of New Zealanders from a card inserting, pin punching nation, to a country of proficient tappers. The campaign, 'Tap for your town to play Richie', seeks to evoke a sense of home pride for New Zealanders, making tapping a 'town duty' as locals tap it out for a chance to see and play their hero, Richie McCaw. The first phase of the campaign is supported via TV, outdoor and point of sale, along with digital and targeted social executions. Taps will be counted from 19th June - 27th August before the winning town is announced and anticipation builds in the lead up to game day.
媒体类别 电视
长度
市场 新西兰
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