标题 | Tap For Your Town |
广告公司 | McCann Sydney |
广告战役 | Tap For Your Town |
广告主 | Mastercard International |
品牌 | MasterCard Contactless |
首次发布日期 | 2017 / 8 |
行业领域 | 银行与金融服务、投资、证券服务 |
哲学 | Mastercard together with McCann Sydney, has launched a campaign aiming to change behaviour of New Zealanders from a card inserting, pin punching nation, to a country of proficient tappers. The campaign, 'Tap for your town to play Richie', seeks to evoke a sense of home pride for New Zealanders, making tapping a 'town duty' as locals tap it out for a chance to see and play their hero, Richie McCaw. The first phase of the campaign is supported via TV, outdoor and point of sale, along with digital and targeted social executions. Taps will be counted from 19th June - 27th August before the winning town is announced and anticipation builds in the lead up to game day. |
媒体类别 | 电视 |
长度 | |
市场 | 新西兰 |
Head of Marketing & Communications | Sarah Pike |
Director Consumer Marketing | Anthony Dumont |
Analyst Marketing | Lauren Skinner |
Eexcutive Creative Director | Jerker Fagerstorm |
Creative Director | Marcus Tesoriero |
文案 | Jonathon Shannon |
美术指导 | Long Truong |
Group Account Director | Loryn Garnsey |
客户经理 | Caroline Drury |
Producer | Colin Tuohy |
Producer | Sam Harris |
Planning Director | Ian Macdonald |
Production | Waitemata Films Ltd |
Director | Gary John |
Executive Producer | Julie Easton |
Producer | Phil Liefting |
音效 | Franklin Rd New Zealand |
Engineer | Ryan Dickinson |
Producer | Tess Dixon |
Media Agency | Carat NZ |
Business Director | Nick Dykes |
Strategy | Jolene D'Souza |
PR | Acumen |
Account Director | Chloe Hood |
Account Manager | Emma Ward |
Event Execution | Octagon |
Agency Director | Andrew Clarke |
Acccount Director | Kirsty Jones |
客户主管 | Courtney Glennon |