标题 | #SheSpeaks |
标题 (原始语言) | #EllasHablan (Inglés) |
广告公司 | MullenLowe SSP3 Colombia |
广告战役 | #SheSpeaks |
广告主 | AB Inbev |
品牌 | Pony Malta |
首次发布日期 | 2020 / 10 |
行业领域 | 饮料 |
剧情简介 | Pony Malta, one of the leading beverages among teens in Colombia, and MullenLowe SSP3 have launched #SheSpeaks, encouraging young girls to share messages of women throughout history. The initiative launches on TikTok for International Day of the Girl and uses one of the platforms most popular features, dubbing. With quotes from over 100 women including Michelle Obama, Christina Koch, Malala Yousafzai, Lady Gaga and the late Ruth Bader Ginsburg, girls can record themselves lip syncing their words to inspire and empower others. |
媒体类别 | 案例研究 |
长度 | |
Chief Executive Officer (CEO) | Francisco Samper |
首席创意官 | Carlos Andres Rodriguez Monroy |
Chief Operating Officer (COO) | Juan Pablo García |
Chief Innovation Officer | Camilo Plazas |
创意总监 | Jorge Eliecer Pinto |
创意总监 | Guillermo Siachoque |
文案 | Laura Medina |
客户总监 | Fabiana Manzi |
客户主管 | Juan-Sebastián Arévalo |
Digital Director | Jennifer Boshell |
Brand Manager | Dubraska Arguinzonez |
客户企划 | Laura Torres |
Head of Production | Jose Vicente Altamar |
动画 | Andrés Torres |
动画 | Julián-David González |
动画 | Javier Cáceres |
动画 | Nicolás Fuenmayor |
音乐 | Camilo-Andrés Medina |