Carol Furtado
Digital Director at Filadelfia Comunicação
Belo Horizonte, 巴西
标题#DontForgetMariana
广告公司
广告战役 #DontForgetMariana
广告主 Filadelfia
品牌 Filadelfia
首次发布日期 2018 / 3
行业领域 机构/公益组织/非盈利组织
哲学 A campaign to remember Brazil’s worst environmental disaster. In November 2015, a mining dam collapsed in the city of Mariana, Brazil. 40 billion liters of toxic mud destroyed villages, left 19 people dead, hundreds homeless, and flowed down 600km to the sea, killing fish, flora and aquatic life, contaminating water sources in 30 cities along the way. Two years after the tragedy, people have forgotten what happened. The news doesn’t cover the subject anymore. Yet, no company or person has been punished. Just 2% of green areas and 10% of water sources have been recovered. Half of the people did not receive emergency help. And the final compensation for permanent damages have yet to be defined by Brazilian justice system. To raise awareness and bring the subject into the spotlight again, we created the movement #DontForgetMariana. We invited a Brazilian celebrity, the actress Mariana Ximenes, who happens to have the same name as the city where the catastrophe took place.
媒体类别 互动
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