标题 | The Cancer Cover |
Brief | Norway is world leading when it comes to melanoma, and almost 90% of the cases are connected to UV radiation. To remind Norwegian women about the importance of protecting their skin, KK (Norway’s biggest women's magazine) teamed up with the Norwegian Cancer Society to create a special summer edition: thanks to a special UV sensitive ink, the cover model develops skin cancer when the magazine lies unprotected in the sun. |
广告公司 | Try Reklamebyrå |
广告战役 | The Cancer Cover |
广告主 | KK |
品牌 | Brand Reputation and Social Responsibility |
Posted | 11月 2019 |
行业领域 | 报纸、杂志、书籍 |
剧情简介 | KK is Norway's biggest womens magazine. |
媒体类别 | Branded Book |
创意团队 | Caroline Riis |
创意团队 | Eirik Sørensen |
Client Director | Kristina Skogen |
制片 | Marianne Eskeland |
设计师 | Terje Johansen |
Aller Strategic Advisor | Kathrine Røst Nilsen |
Motion Designer | Syver Lauritzen |
Motion Designer | Rebecca Thaule |
音效 | Kim M. Jensen |
制片 | Andreas Roel Vevle |
PR Advisor | Robin Idland Krüger |
PR Advisor | Aliaa Neolle Hamza |
Editor in Chief | Ingeborg Helldal |
剪辑师 | Stine Therese Strand |