| 标题 | Making The List |
| 广告公司 | CHEP Network |
| 广告战役 | Making The List |
| 广告主 | The Lego Group |
| 品牌 | Lego |
| Posted | 4月 2018 |
| 行业领域 | 玩具与游戏 |
| 剧情简介 | How does a classic toy brand like Legos compete with the massive wave of new toys hitting the market every holiday season? The iconic plastic block company used trend predictions and data to identify trending toys, then hacked into online search engines. When shoppers searched for train sets, nintendo or hatchimals for the children on their list, they saw a build-it-yourself Legos kit alternatives. After all, a child’s imagination can build anything with some Legos. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Managing Partner | David Halter |
| Chief Executive Officer | Chris Howatson |
| Chief Creative Officer | Ant White |
| Creative Director | Brian Jefferson |
| 文案 | Ashley Wilding |
| 文案 | Cameron Brown |
| 美术指导 | Daniel Davison |
| Interactive Designer | Jason Young |
| Interactive Designer | Vanessa Saporito |
| Lego Builder | Nigel Hill |
| Account Director | Mariana Rice |
| Account Manager | Claire Hawksford |
| Agency Producer | Julie Duff |
| Agency Producer | David Cooper |
| Head Of Performance | James Shaw |
| Operations | Roma Stein |
| Film Production Company | Yell Design, Melbourne |