| 标题 | Male |
| Brief | While promoting an “anti-racism on public transport” message, the brief challenged us to create engagement with our passengers. To deliver on this, we organised branded photo booths in high footfall areas and asked commuters to "become part of the bigger picture". We took photos of over 1,000 commuters and then engaged the renowned artist Charis Tsevis to create big picture images from these smaller images.Using the heading "Join us on the Journey", also played to the fact all those appearing in the image, were in fact commuters. |
| 广告公司 | Focus Advertising |
| 广告战役 | Join us on the journey |
| 广告主 | National Transport Authority |
| 品牌 | Public Transport Behaviour 2018 |
| Posted | 11月 2018 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 广告口号 | Racism has no place on public transport |
| 剧情简介 | National Transport of Ireland partnered with Immigrant Council of Ireland to communicate the message, racism has no place on public transport. |
| 媒体类别 | 平面 |
| 创意总监 | John Walsh |
| 文案 | Kevin Murray |
| 美术指导 | Kieran Brennan |
| 插图画家 | Charis Tsevis |
| Typographer | Mark Nally |
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