| 标题 | OK Groomer (131s) |
| Brief | Today, the playground isn't just physical anymore. It’s also digital. Adults with bad intentions are finding their way into this world as well. Most kids aren't aware of the manipulative techniques of these online groomers - adults who approach children for sexual contact. That's why Child Focus created OK Groomer: a virtual playground on Roblox. Through a series of mini-games, kids learn how to outplay online predators. And with each lesson learned, players earn coins that they exchange for groomer repelling skins: the ultimate proof meant to keep online predators away.OK Groomer effectively educates kids about online dangers, but also involved the parents into the conversation. The game's integration into Belgian classrooms extended its reach. We created OK Groomer specifically on Roblox, because it’s the most popular gaming platform in our target group. It's accessible on several popular devices (Apple iOS, Android, Windows, Mac OSX, Xbox...) |
| 广告公司 |
VML
|
| 广告战役 |
OK Groomer
|
| 广告主 |
Child Focus
|
| 品牌 |
Child Focus
|
| 首次发布日期 |
2022 / 12
|
| 行业领域 | 机构/公益组织/非盈利组织
|
| 剧情简介 | Today, the playground isn't just physical anymore. It’s also digital. Adults with bad intentions are finding their way into this world as well. Most kids aren't aware of the manipulative techniques of these online groomers - adults who approach children for sexual contact. That's why Child Focus created OK Groomer: a virtual playground on Roblox. Through a series of mini-games, kids learn how to outplay online predators. And with each lesson learned, players earn coins that they exchange for groomer repelling skins: the ultimate proof meant to keep online predators away.OK Groomer effectively educates kids about online dangers, but also involved the parents into the conversation. The game's integration into Belgian classrooms extended its reach. We created OK Groomer specifically on Roblox, because it’s the most popular gaming platform in our target group. It's accessible on several popular devices (Apple iOS, Android, Windows, Mac OSX, Xbox...) |
| 问题
| Not-for-profit organization against sexual exploitation of children. |
| 媒体类别 |
互动
|
| Chief Communications Officer |
Stephan Smets
|
| 执行创意总监 |
Kristof Snels
|
| 创意总监 |
Kasper Janssens
|
| 创意总监 |
Arjen Tarras
|
| 客户经理 |
Diede Michiels
|
| Client Director |
Barbara Van Duffel
|
| 战略企划 |
Alexander Kolenberg
|
| Designer |
Jeffrey Uten
|
| Designer |
Jorg Meyer
|
| 文案 |
Jelle Raats
|
| 文案 |
Tom De Block
|
| 数字项目经理 |
Hugo Groensmit
|
| Developer |
Bram Verdyck
|
| Developer |
Joran Schaeffer
|
| Developer |
Giele Cools
|
| Developer |
Sofie Gagelmans
|
| Developer |
Sam Serrien
|
| Developer |
Koen Speelmeijer
|
| 制片 |
Caroline Van Ranst
|
| Sound Designer |
Menno Van Riet
|
| 首席创意官 |
Sandra Bolt
|